[1] 市場營銷高階證書課程 | [2] 執行管理高階證書課程

Graduate Certificate in Marketing ( Online)

Graduate Certificate in Executive Management( Online)

#高階主管證照   #管理職適用
#Certificate in Business Administration   #Business進修證照

工商管理研究生證書課程是面向「提升職業高度、成為全方位的專業人士」而規劃， 系列課程包含：

• Graduate Certificate in Business Administration 工商管理高階證書(6個月)
• Graduate Certificate in Marketing 市場營銷高階證書(8個月)
• Graduate Certificate in Organizational Leadership 組織領導高階證書(6個月)
• Graduate Certificate in Executive Management 執行管理高階證書(8個月)

本文將介紹「市場營銷高階證書課程」和「執行管理高階證書」兩種課程。

聯繫達仁留遊學： 02-2751-9556 或 點我Line達仁

#8個月   #證照   #線上授課   #也可線下授課
#行銷部門主管   #市場營銷部門主管  #行銷經理  #相關官員  
Graduate Certificate in Marketing( Online) 【8 Months】

市場營銷(行銷)研究生證書，是專門為行銷部門主管、市場營銷部門主管、行銷經理或相關官員設計的課程，課程將提供面向全球市場營銷領域的知識和工具，以及為營銷、銷售和廣告準備的各種計劃演示，營銷部門與其他部門之間的關係經營等。

▉ 課程摘要：

• 課程長度：
  8個月8 Months
• 授課/發證單位：
  由美國WASC認證正規大學Westcliff University授課/發證(學校介紹參見本文下方)
• 證書類型：
  Certificate
• 授課方式：
  Online 線上授課

▉ 學習計畫：

• Select solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories, that influence the relationship between markets nationally and globally taking into account economic and social-culture systems.
• Have the ability to assess test marketing concepts and evaluate their application in marketing research.
• Employ internal marketing as an effective method for small and medium-sized enterprises and evaluate challenges to international entrepreneurship.

▉ 課程名稱/學分(適用於MBA學分)：

• BUS 510 Marketing Management 3 credit hours (必修)
• BUS 610 Consumer Behavior 3 credit hours (選修，4選3)
• BUS 611 Electronic Commerce Marketing Management 3 credit hours (選修，4選3)
• BUS 612 Market Research 3 credit hours (選修，4選3)
• BUS 652 Entrepreneurial Marketing 3 credit hours (選修，4選3)

深入了解，請聯繫達仁留遊學： 02-2751-9556 或 點我Line達仁

#8個月   #證照   #線上授課   #也可線下授課
#管理職   #已獲管理學位  #管理執行者  #個人領域進階成長  
Graduate Certificate in Executive Management ( Online) 【8 Months】

執行管理研究生證書，是專門為了已經獲得管理學位，並且經常受雇於管理職、或是希望做個管理執行者而規劃的課程，課程著重於個人在管理領域的成長，教授提升管理職的技能、知識和態度，培育學生成為有能力領導世界任何地區的高效領導者。本計畫中的四門課程內容面向全球，課程將進行詳細的案例研究，案例並與學生當前職業或預期的職業相關聯。

▉ 課程摘要：

• 課程長度：
  8個月8 Months
• 授課/發證單位：
  由美國WASC認證正規大學Westcliff University授課/發證(學校介紹參見本文下方)
• 證書類型：
  Certificate
• 授課方式：
  Online 線上授課

▉ 學習計畫：

• Develop mastery of functional components of business: data analysis, strategy, marketing, and organizational change.
• Evaluate all facets of strategic implementation and execution for a sustainable competitive advantage and the benefits and risks of expanding business through mergers and acquisitions.
• Demonstrate an in-depth understanding of executive management and the responsibility for growing organizations. Describe how to apply concepts of various cultural, political, and legal aspects to international business activities when competing globally.
• Construct strategic initiatives to manage and sustain change, including implementing change management of organizational growth into global and international markets.

▉ 課程名稱/學分(適用於MBA學分)：

• BUS 525 Strategic Management in a Globalized Economy 3 credit hours(必修)
• BUS 604 Data Analysis and Business Intelligence 3 credit hours (選修，7選4)
• BUS 612 Market Research 3 credit hours (選修，7選4)
• BUS 620 International Finance 3 credit hours (選修，7選4)
• BUS 630 International Business 3 credit hours (選修，7選4)
• BUS 631 Managing Global Diversity 3 credit hours (選修，7選4)
• BUS 632 Managing International Human Resources 3 credit hours (選修，7選4)
• BUS 641 Leading Strategic Change within Organization 3 credit hours (選修，7選4)

深入了解，聯繫達仁留遊學： 02-2751-9556 或 點我Line達仁